Experience innovation involves creating cohesive, meaningful interactions across digital, physical, and human touchpoints. It builds upon principles of product design and design thinking to enhance usability, drive engagement, and foster long-term customer loyalty.

Innovation sprints help quickly transform ambiguity into actionable, testable breakthroughs. By rapidly prototyping possibilities, teams validate ideas early, efficiently guiding product innovation efforts toward tangible, market-ready solutions. An innovation sprint can give an organization clarity into a future development roadmap and de-risk the investment in building out that pipeline.

Design thinking is central to our approach. We use it to uncover unmet user needs, generate fresh ideas, and prototype possibilities, ensuring that innovation is both user-centric and strategically aligned to business goals.

We support innovation at every scale—from individual touchpoints to entire product ecosystems. Our holistic approach ensures cohesive experiences, aligning product design, brand messaging, and digital platforms into unified user journeys.

We utilize a balanced mix of qualitative and quantitative research methods, including user interviews, co-creation workshops, surveys, and usability tests. This ensures the voice of the user guides every step of our design innovation process.

We create clear, compelling vision concepts that help align stakeholders, reduce friction, and energize roadmaps. By continuously sharing insights, prototypes, and user feedback, we foster clarity and buy-in at every phase of innovation. We meet regularly and iterate throughout the innovation process, with regular validation.

Prototyping brings innovative ideas to life quickly, allowing for rapid testing, validation, and refinement. It reduces risk by identifying challenges early, accelerating the path from concept to market-ready product innovation. We prototype using a variety of methodologies - sketching, CAD, model-making, developing interaction models, clickable prototypes, functional, and representational models.