Brand Development

From consumer electronics to medical devices, our industrial design work shapes how people live, work, and connect. Every product we create blends aesthetics with performance—becoming a seamless, meaningful part of everyday life and delivering performance for professional users.
How we work
We help companies uncover what they stand for, who they serve, and how to express it in a way that resonates. From strategic foundations to verbal and visual identity, we deliver comprehensive brand development services that result in clear, relevant brands built for longevity.
Gain a deep understanding of your audience and market position through proven brand development strategies, enabling sharper focus and smarter decisions.
Develop a cohesive brand strategy to set the stage for meaningful differentiation and long-term growth.
Ensure your brand is distinct, expressive, and ready to scale across all touchpoints with visual and verbal identity systems shaped by effective brand development strategies.
We translate strategy into experience by bringing brands to life through visuals, language, and environments that connect with people across physical and digital spaces. Whether launching something new or refreshing what exists, our brand development services ensure consistency, clarity, and impact.
Create adaptable brand systems that perform seamlessly across packaging, digital platforms, and physical product experiences, reinforcing your brand development vision.
Amplify your brand story through strategic website design and development that captivates and converts.
Bring your products to life with immersive 3D visualization and compelling in-market collateral.

Quote

Laura Ogle, Lead Design Strategist

Where strategy meets storytelling —

FAQ

What makes Whipsaw’s approach to brand development unique?

Our approach uniquely combines deep strategic insight with creative imagination. At Whipsaw, we focus on crafting brands rooted in authenticity, designed for meaningful, long-term connections. Our work is centered on real-world applicability and end users' needs.

How does Whipsaw help startups create their initial brand identity?

We partner closely with startups, helping them uncover their core values, audience, and positioning. Our goal is to build strong strategic foundations, paired with distinctive visual and verbal identities that scale effortlessly as your brand grows. We define logos, typography, styles, positioning so that startups can easily develop further collateral.

How important is market research to the branding process?

Market research is foundational. A deep understanding of your audience, competitors, and market landscape informs our brand strategy, ensuring sharper focus, smarter decisions, and lasting differentiation. We conduct qualitative and quantitative research, along with co-creation and strategic feedback sessions.

What deliverables can you expect from our branding process?

Our typical deliverables include a comprehensive brand strategy, clear visual and verbal identity guidelines, adaptable brand systems, and practical implementation tools such as packaging concepts, websites, and collateral.

How do you ensure brand consistency across various touchpoints?

We create cohesive and adaptable brand systems that ensure consistency across packaging, digital platforms, and physical experiences, reinforcing your brand’s story clearly and effectively everywhere it appears.

Does Whipsaw handle digital implementations of a brand?

Yes. At Whipsaw, we bring your brand fully to life through digital implementations such as website design and development, interactive experiences, and 3D product visualization, ensuring seamless storytelling across all channels.