Outcome
MXXY
Flexx™ Hydration System
MXXY Flexx™ is a compact and intuitive hydration system that gives users the ability to blend hydration fluids while on the go. The backpack-worn system presents users with a novel valve mechanism design and dual-reservoir that is easy to fill and clean. The adjustable dial controls flow from both reservoirs so users can fine-tune their hydration based on changing conditions or exertion levels. The design challenge of this second-generation system was to evolve the MXXY brand identity, reduce overall size, and create a unified adjustment and fluid valve system for an improved experience. Flexx is the culmination of years of partnership with the MXXY team to bring this product from ideation through manufacturing.
See more at gomxxy.com
All-in-one control
By combining the mixing valve and dial actuator into one, and positioning the fluid blending much closer to the user’s mouth, this second-generation design is a more compact and intuitive design with greatly improved usability. This approach also reduces part count, assembly complexity, size, and weight.
“When building something that’s going to be used by the most-demanding endurance athletes in the world, it’s not just about looking pretty. It’s about exceptionally reliable engineering and highly functional user interactions. Whipsaw excels at building products that exist at that intersection.” -Drew Dawson, Co-founder and CEO of MXXY
Blending outdoor gear with high-tech design
This second-generation hydration system leans into its technical and precise DNA with its feature set and brand expression across materials, colors, and finishes.
A vertical attachment approach saves space
A thinner, streamlined bladder system fits better into low-profile backpacks, making it easier to use and more appropriate for athletes. We also prioritized ease of cleaning with a design that allows for turning the bladder inside out to clean hard-to-reach areas.
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Services
Industrial Design
Concept visualization
Aesthetics refinement
Human factors and ergonomics analysis
Functional invention & feature exploration
Physical model making & validation
Material & detail specification
Engineering
Enclosure, mechanism and hardware engineering
Engineering and optimization of physical user experiences
Core engineering concept development
Design for Manufacture and Assembly (DFMA)
Manufacturing and tooling strategy
Awards
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