Hisense

Ultra Short Throw Projector

Ultra-Short-Throw (UST) projectors are a new type of television that can display a huge screen size, up to 150″, at a more reasonable price than conventional TVs. These laser projectors can be placed directly against the wall or on a table surface, so you can enjoy a large image in a small space without hanging a projector from the ceiling.

Hisense engaged us to explore and strategize how to educate the market about this wonderful technology. Throughout this project, our primary goals were to innovate on product configurations that would be compact enough to compete with standard TVs and to create aesthetic solutions that would excite internal stakeholders and ultimately end-users.

We set out to create a line of projectors with timeless beauty, quality materials, unique form, and exquisite detailing.
- Dan Harden

 

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Default Video

Video with default size

Video with full width

Default Image
Full With Image
Left Image with right tex

Statement Headline

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format

Right Image with left text

Statement Headline

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Quote text 1
Quote text 2

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Outcome
Services

Industrial Design

Product Design Ideation & Refinement Human Factors & Ergonomics Model-Making & Prototyping Color, Materials, Finish & Detail Specification

Experience Innovation

Concept Ideation & Development Emerging Tech Discovery Speculative Design Futuring